The power of transformation

We all want to bring transformation to our clients, but what does that mean?

I’ve thought about that a lot these last eight months, but more importantly, I’ve done the work totransform my business and my life.

If you follow me on Facebook and Instagram, you’ll know that I’ve launched a new progamme, whichwill see you to become the highest-version of yourself by mastering the basics of making millions.

I was going to call my new work Emotional Mastering, but I think Revenue Revolution better reflectswhat I’m offering, because this will be a revolution for your revenue.

My new, year-long programme focuses on three steps to bring real transformation for entrepreneurs who know they’re worth it: First, challenge yourself to an impossible goal, which will show you the barriers you’ve put up to reaching it; second, focus on who you’re being and not what you’re doing; and third, raise your standards.

I know what it’s like to wake up feeling stuck, dreading your day and going through the motions, even if your business is running at a high level. You can feel like it’s never going to change, but I promise that if you’re committed, you can change this.

When you set an impossible goal for yourself, that’s where the work on yourself begins. Because you dig deep to find out what is in the way of achieving that goal, and you eliminate it.

This is what I have been doing these last months, and my business and life have been transformed.

If you’re working hard but your heart’s not in it, why are you doing it?

Doesn’t it make sense to take a closer look at what’s going on and stop forcing yourself to do something you don’t want to do anymore? I feel for people who aren’t happy in their business and hoping a new strategy or message will help, when it’s really something much deeper they need to consider.

When I decided to challenge myself to an impossible goal, I went for a goal that was more about my life and not my business. I very intentionally set “feeling” goals, because I knew if I felt better, reaching my goals was inevitable.

I wanted to change everything – everything! – within three months.

When you take on an impossible goal, whatever it is, this is an opportunity to look at everything that holds you back.

Too many of us go through our lives without working on ourselves. I knew I wanted to help people – that’s why I started my business – and when I realised the fastest way for me to help people was to get on stages, I thought that is what I’ll do. I didn’t have a dream of becoming a speaker, but it was a strategy that was going to help me grow my business.

However, after five or six years I was just bored with that. I also lost my parents in the last six years and never took the time to understand what that would mean to me. My mother was my biggest supporter and my best friend, and I didn’t know myself without her.

I was unhappy and despite growing my business into multiple six figures, I felt unfulfilled. So I looked at what I didn’t want to bring with me anymore: I cleared out my house, I ended relationships and friendships that no longer felt authentic to me. I cleared my schedule of events that were not moving me forward. I even changed my name, not because I didn’t want that association but because my name, which was difficult for people to pronounce, wasn’t supporting me in the direction I wanted to go.

Yes, it was hard. But I am happier and more excited about my business than I have ever been. I have kept my focus on what I wanted to do in the first place, which is helping people.

If you feel your business isn’t going in the direction you want, maybe it’s not your business. Maybe it’s you. And while it’s hard to change, isn’t it harder to keep pushing something you don’t love anymore?

The core of what I want to do is this new programme, which is about helping people become the version of themselves who can reach impossible goals. If you can use speaking to do that, great. But if you don’t love yourself and love what you’re doing, it’s always going to feel “less than”.

Too often I see people do work they don’t want to do and undercharging for it as well.

Tony Robbins says that success without fulfilment is the ultimate failure. I feel that because I was unhappy and it was dictating my life. As the saying goes, it’s who you are being while you’re doing that matters.

When I focused on who I was being rather than what I was doing, I found it the ultimate success formula.

Then, the third step, I raised my standards in my business and in my life. That meant increasing my prices because I was undervaluing what I was doing and it was holding me back. That helped me set even higher standards and attract even more committed clients, because they could see the value of what I offered.

Too many entrepreneurs hesitate to raise their prices because they think they’ll lose clients. I now charge for three months what I used to charge for a year. If you’re offering real transformation, people will respond. I have seen that myself.

Raising your standards is one of the biggest gifts you can give yourself.

Making sales can help with your confidence, but what’s going to increase your confidence more than anything is how you feel about yourself.

When you feel good, no matter what happens you’re still confident, you’re happy, you can deal with it.

I know this new programme is my life’s work.

I had a great week last month masterminding next steps with clients in Barcelona, and later this year I will hold a housewarming party in the south of France. Oh yes, I should mention that I’m buying my dream villa there. I made that decision while on a working holiday.

I’m doing this because I want to be an example of what you can do if you really take a bet on yourself.

If you join my programme you’ll be taking a bet on yourself.

Let’s get started on your transformation.